The unique movement was founded to increase diversity in fashion.

LOS ANGELES, Jan. 27, 2015 — Harlem’s Fashion Row (HFR) will present Style Beat, its inaugural event in Los Angeles during Grammy Awards weekend. The red carpet event will take place on the afternoon of Friday, February 6, 2015 at an exclusive private estate.

HFR is a unique movement founded to increase diversity in fashion by producing events to educate, stimulate, and advance opportunities for emerging designers of color.

Collections by four multicultural fashion designers will be showcased to a select group of 250 guests. The featured designers are the legendary L.A.-based designer Kevan Hall, custom menswear designer Waraire Boswell, and emerging designers, Joseph Bethune and “Project Runway” finalist Kimberly Goldson.

There will be a special one-on-one conversation with Kevan Hall culminating with the runway fashion show immediately following featuring designs by Hall, Boswell, Bethune and Goldson. Invited celebrities and influencers include Angela Bassett, Boris Kodjoe, Nicole Ari Parker, Omari Hardwick, Vanessa Williams, Jill Scott, Anthony Hamilton, Lala Anthony, Luke James, Brandy Norwood, Ledisi, Meagan Good, Laz Alonso, Michelle Williams, Garcelle Beauvais, Lance Gross, Kat Graham, Jhene Aiko, Zendaya Coleman, Nicole Murphy, June Ambrose, Lloyd Boston, Kai Milla, and Harriette Cole, among others.

“I’ve dreamt of expanding Harlem’s Fashion Row to Los Angeles and now it’s become a reality. It’s our first-ever event on the West Coast and we’re excited to introduce our brand to the entertainment community and continue to present diversity in fashion,” says HFR Founder and CEO Brandice Henderson-Daniel.

HFR’s Style Beat event partners include Prudential Financial, Inc., Verizon Wireless, and Essence Magazine.

About Harlem’s Fashion Row

Harlem’s Fashion Row (HFR) is an influential arts and entertainment organization that engages audiences and aligns brand partners with emerging multicultural designers. HFR’s mission is to discover and showcase rising talent of color through a platform of national events and customized multi-platform programs. HFR has gained corporate support from companies such as AOL, Target Stores, Iman Cosmetics, Smartwater, Dark & Lovely, and BET. Harlem’s Fashion Row has also been covered by Women’s Wear Daily, NY Daily News, Fashionista, New York Time Out, and Jones Magazine, as well as, “That’s So New York”, The Cut, NY Racked, Black Enterprise, and Centric.

About Prudential Financial, Inc.

Prudential Financial, Inc. (NYSE: PRU), a financial services leader, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management. In the U.S.,Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit

About Verizon Wireless

Verizon Wireless operates the nation’s largest and most reliable 4G LTE network. As the largest wireless company in the U.S., Verizon Wireless serves 108.2 million retail customers, including 102.1 million retail postpaid customers. Verizon Wireless is wholly owned by Verizon Communications Inc. (NYSE, Nasdaq: VZ). For more information, visit

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PR Newswire