Revolutionary Product Enhancements, Licensing Partnerships and Digital Activation Cooking-Up in Short Order
COLUMBUS, Ohio–(BUSINESS WIRE)–Glory Foods, Inc. (Glory), the leader in authentic, Southern-style seasoned greens and canned vegetables, fresh bagged vegetables, corn bread mixes, hot sauces and cooking bases announces the appointment of Michael B. Mooreas its new President & Chief Executive Officer. Moore transitioned from his role as a senior consultant and Glory Foods Board Member. Moore’s experienced background with consumer goods companies as well as his entrepreneurial successes made him a natural fit for the 20-year-old, family-founded company.
“Finding someone who understood that nuance was imperative. We are extremely lucky to have Michael at the helm, as his career and experience personifies Glory’s delicate balance between being an iconic brand and a ‘get-her-done,’ ground-floor operation”
“While we’ve grown to be the category leader in Southern-style seasoned canned vegetables, Glory Foods still very much operates as a small, family-centric enterprise,” said Randy Zeno, Glory Foods’s Board Member and CEO of Dr. Miracle’s, Inc. “Finding someone who understood that nuance was imperative. We are extremely lucky to have Michael at the helm, as his career and experience personifies Glory’s delicate balance between being an iconic brand and a ‘get-her-done,’ ground-floor operation,” concluded Zeno.
SEASONED LEADERSHIP … MORE ON MOORE
Moore is a graduate of the Maxwell School of Government at Syracuse University and the Fuqua School of Business at Duke University. Early in his marketing career, he held brand management positions at General Foods USA and Coca-Cola USA where he worked on Jell-O® Gelatin and Coca-Cola classic brands, respectively. After serving as VP of Marketing for No Fear, Inc., one of the hottest sports apparel brands of the 1990’s, Moore emerged as a highly sought-after consultant, advising a variety of consumer brand companies, technology firms, professional sports leagues and other growth companies. Later, he was President & Chief Marketing Officer of Infopop Corporation, a leader in creating the first generation of enterprise online social tools and online communities.
“I intend to fully exploit my strategic, brand and technology experience and the enormous equity in the Glory Foods brand, as well as, the talents of my team to grow the business and to deliver maximum value to all of our stakeholders,” said Moore. “Whether it’s a mother looking to nutritiously feed her family, a major grocer or a small family farm, I’m committed to maintaining these time-honored relationships, while introducing new audiences to the brand in relevant, meaningful ways that drive our business,” Moore added.
ON THE AGENDA AT GLORY FOODS – FOCUS, IMPERATIVES AND PRIORITIES
Moore will continue to enhance Glory’s record as the standard bearers in Southern-style product innovation and consumer and customer satisfaction, while also focusing on:
•Co-branding, licensing and other strategic partnerships
•Continued brand development
•Community engagement with consumers
•Product innovation (New and Enhanced)
•Heightened online engagement including a new Blog at www.gloryfoods.com
•Influencer alignment such as its Glorified Chefs program
•More deliberate, integrated marketing and communications
ABOUT GLORY FOODS
Founded in 1989, Glory Foods is the category leader in Southern-style, heat-and-serve products including seasoned canned vegetables, cooking bases, hot sauces and fresh greens. Its Southern-style vegetables and side dishes are staples in American homes and offer convenient meal planning solutions for busy families. Glory Foods is a private, minority controlled business based in Columbus, Ohio. For more information, visit GloryFoods.com and join us at Facebook.com/gloryfoods and Twitter.com/gloryfoods.
