One-year vehicle value retention report lists all 2014 mainstream category winners and losers

MCLEAN, Va., Dec. 30, 2014 /PRNewswire-USNewswire/ — In their final vehicle retention value report for the year, NADA Used Car Guide analysts detailed the one-year performance of all-new, or heavily redesigned mainstream car and truck models.

“We saw some real big winners and losers this past year when it comes to used vehicle value retention,” said Jonathan Banks, Executive Analyst at the NADA Used Car Guide.

“The 2014 Corvette dominated other models by retaining 84.7 percent of its typically-equipped manufacturer suggested retail price (MSRP), while the more practical Mitsubishi Mirage performed the worst, holding only 54.5 percent of its original MSRP.”

In addition to retaining its value best among the 20 vehicle models deemed eligible for the report (all vehicles listed were either redesigned or all-new for the 2014 model year), the Stingray ($55,345 MSRP) saw a 14.7-percentage point lead over the average value of a car within the Upper Sport car segment. To put things in perspective, the significantly cheaper Subaru Forester ($25,820 MSRP) saw almost similar value retention, keeping 81.8 percent of its retail price.

Among the biggest losers, the poor value performance of the 2014 Mitsubishi Mirage was followed closely by the all-new Fiat 500L ($20,045 MSRP). The pint-sized Italian subcompact kept a scant 55.3 percent of its original manufacturer suggested retail price.

While the full listing of retention values can be found in the free NADA Used Car Guide Perspective Report, the top five value retention winners and losers are as follows:

5 Best Value Retention Winners: All-New or Heavily Revised 2014 Model Year Mainstream Vehicles

1. Chevrolet Corvette Stingray Coupe 1LT Automatic – 84.7% of value retained from MSRP
2. Subaru Forester i Premium AWD 2.5L H4 – 81.8% of value retained from MSRP
3. Toyota Highlander LE 4WD 3.5L V6 – 78.8% of value retained from MSRP
4. Toyota 4Runner SR5 4WD 4.0L V6 – 77.1% of value retained from MSRP
5. Nissan Rogue S AWD 2.5L I4 – 73.1% of value retained from MSRP

5 Worst Value Retention Losers: All-New or Heavily Revised 2014 Model Year Mainstream Vehicles

1. Mitsubishi Mirage DE 1.2L I3 – 54.5% of value retained from MSRP
2. Fiat 500L Pop 1.4L I4 Turbo – 55.3% of value retained from MSRP
3. Kia Cadenza Premium 3.3L V6 – 56.5% of value retained from MSRP
4. Chevrolet Impala LS 2.5L I4 – 59.9% of value retained from MSRP
5. Kia Forte Sedan EX 2.0L I4 – 61.8% of value retained from MSRP

While there are always winners and losers within the vehicle valuation market every year, the 2014 model year saw a dramatic showing by domestic brands in the area of value retention improvement. Four out of the top five models listed in the Perspective report came from US manufacturers.

Top 5 2014 Vehicles with Most Improved Value Retention Over 2013 Model

1. Mazda Mazda6 I Sport 2.5L I4 – 11.8-percentage point improvement
2. Chevrolet Corvette Stingray Coupe 1LT Automatic – 10.7-percentage point improvement
3. Chevrolet Impala LS 2.5L I4 – 9.1-percentage point improvement
4. GMC Sierra Crew Cab SLE 4WD 5.3L V8 – 7.2-percentage point improvement
5. Chevrolet Silverado Crew Cab LT 4WD 5.3L V8 – 6.2-percentage point improvement

The full report listing all values, how the retention figures were calculated, and vehicle-specific information can be downloaded for free on the NADA Used Car Guide website.

About the NADA Used Car Guide
Since 1933, NADA Used Car Guide has earned its reputation as the leading provider of vehicle valuation products, services and information to businesses throughout the United States and worldwide. NADA’s editorial team collects and analyzes over 1 million combined automotive and truck wholesale and retail transactions per month. Its guidebooks, auction data, analysis and data solutions offer automotive/truck, finance, insurance and government professionals the timely information and reliable solutions they need to make better business decisions.

About NADA
NADA represents nearly 16,000 new-car and -truck dealerships with more than 32,000 domestic and international franchises. For more information, visit www.nada.org

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