Browsing Tag Marketing
Consulting Featured Articles technology
IMDiversity
3 months ago
Comments Off on AI has been a boon for marketing, but the dark side of using algorithms to sell products and brands is little studied 293
AI has been a boon for marketing, but the dark side of using algorithms to sell products and brands is little studied
Consulting Featured Articles
IMDiversity
4 months ago
Comments Off on Corporate social responsibility disclosures are a double-edged sword, new research suggests 426
Corporate social responsibility disclosures are a double-edged sword, new research suggests
Consulting Featured Articles
IMDiversity
5 months ago
Comments Off on More than just ‘we’re sorry’ – how companies can make apologies we will actually believe 370
More than just ‘we’re sorry’ – how companies can make apologies we will actually believe
Consulting Featured Articles Finance
IMDiversity
6 months ago
Comments Off on Cutting marketing spending often backfires on businesses – new research could help investors distinguish shortsighted cuts from smart ones 490
Cutting marketing spending often backfires on businesses – new research could help investors distinguish shortsighted cuts from smart ones
technology
IMDiversity
2 years ago
Comments Off on Why Dunkin’ and Lego rebrands succeeded – but X missed the mark 2.8 K