Browsing Tag Marketing
Consulting Featured Articles
IMDiversity
2 months ago
Comments Off on Corporate social responsibility disclosures are a double-edged sword, new research suggests 243
Corporate social responsibility disclosures are a double-edged sword, new research suggests
Consulting Featured Articles
IMDiversity
3 months ago
Comments Off on More than just ‘we’re sorry’ – how companies can make apologies we will actually believe 290
More than just ‘we’re sorry’ – how companies can make apologies we will actually believe
Consulting Featured Articles Finance
IMDiversity
4 months ago
Comments Off on Cutting marketing spending often backfires on businesses – new research could help investors distinguish shortsighted cuts from smart ones 403
Cutting marketing spending often backfires on businesses – new research could help investors distinguish shortsighted cuts from smart ones
technology
IMDiversity
1 year ago
Comments Off on Why Dunkin’ and Lego rebrands succeeded – but X missed the mark 2.6 K