Browsing Tag Marketing
Consulting Featured Articles
IMDiversity
3 months ago
Comments Off on Shop smarter, not harder. How gentle messaging can help the planet more than tough talk 528
Shop smarter, not harder. How gentle messaging can help the planet more than tough talk
Diversity News Featured Articles HR Newsweek
IMDiversity
5 months ago
Comments Off on A boycott campaign fuels tension between Black shoppers and Black-owned brands – evoking the long struggle for ‘consumer citizenship’ 916
A boycott campaign fuels tension between Black shoppers and Black-owned brands – evoking the long struggle for ‘consumer citizenship’
Consulting Featured Articles technology
IMDiversity
7 months ago
Comments Off on AI has been a boon for marketing, but the dark side of using algorithms to sell products and brands is little studied 602
AI has been a boon for marketing, but the dark side of using algorithms to sell products and brands is little studied
Consulting Featured Articles
IMDiversity
8 months ago
Comments Off on Corporate social responsibility disclosures are a double-edged sword, new research suggests 901
Corporate social responsibility disclosures are a double-edged sword, new research suggests
Consulting Featured Articles
IMDiversity
10 months ago
Comments Off on More than just ‘we’re sorry’ – how companies can make apologies we will actually believe 580
More than just ‘we’re sorry’ – how companies can make apologies we will actually believe
Consulting Featured Articles Finance
IMDiversity
11 months ago
Comments Off on Cutting marketing spending often backfires on businesses – new research could help investors distinguish shortsighted cuts from smart ones 740
Cutting marketing spending often backfires on businesses – new research could help investors distinguish shortsighted cuts from smart ones
technology
IMDiversity
2 years ago
Comments Off on Why Dunkin’ and Lego rebrands succeeded – but X missed the mark 3.5 K