A roundup of magazines by, for and about Asian-Pacific American women
By Frances Kai-Hwa Wang, Asian-American Village Contributing Editor
March 3, 2006 - My sixth grader daughter is in the school play this month, and the teacher told all the parents that instead of stage makeup we should buy regular foundation for the kids’ makeup. Since I never wear foundation, having time for only a smear of red lipstick, this is new for me. Never mind that I was the Makeup Director of my own middle school’s plays — that was a long time ago.
I went to the cosmetics section of Target and was baffled by all the different shades of “Nude.” I held up bottle after bottle to my daughter’s face and nothing matched the golden undertones in our skin. Where is an Asian-American woman’s magazine with makeup recommendations for Asian Americans when you need it?
So, in the spirit of Women’s History Month at IMDiversity.com Asian-American Village, I thought to share a quick profile of Asian-Pacific American (APA) women’s magazines from my recent review. Just as all of us have our different interests, strengths and quirks, so do these very different APA sistahs.
Audrey: The Asian American Women’s Lifestyle Magazine
Audrey magazine is a general APA women’s lifestyle magazine that came out after the fall of A Magazine. Based in Southern California, it is brightly colored and hip and well-informed, with departments in fashion, living, mind and body, the arts, “In the Kitchen” with Ming Tsai, relationships, book and product reviews, and politics, too. “Ask Audrey” is a great column of various relationships and beauty advice from a variety of professional APA women. This magazine is approachable and informative, with style. Audrey is available at selected bookstores and by subscription.
Jade Magazine: A fresh perspective for Asian women
Jade Magazine is a fresh, intelligent magazine with substantive content. Based in New York, it is an online magazine aimed at professional Asian and APA women in their twenties and thirties. It is smart and strong and a lot more than just makeup and fashion. Topics include career, fitness, family, legal issues, personal finance, relationships, beauty, fashion and health. They have a great advice column not to be missed called, “He Said, She Said, but Mama Said.” Jade is available online only.
Woman International—Where Culture Meets Mind Body and Soul
Woman International is a new APA women’s magazine out Northern California. Mature and general interest, it seeks to connect Asian and Asian American women through culture, mind, body, and soul. Departments include inspiring Asian divas, health and beauty, relationships, fashion, horoscope, food, travel, and reviews of books, movies, and music by Asian women. Woman International is available at selected bookstores and by subscription.
13 Minutes is a gorgeous new magazine just out of Orange County, California. Printed on glossy paper with incredible photographic spreads, it has the look and feel of a high-fashion magazine like Vogue. It has departments in fashion, entertainment, health and beauty, travel, cuisine (featuring Martin Yan and Ming Tsai), and culture. It is young and glamorous—without being trashy—a perfect coffee table book. Content is very light and always upbeat. 13 Minutes is available at selected bookstores and by subscription.